Poster text is not just bigger titles: hierarchy and line-length drive instant understanding
`poster-typography` supports event promos, course announcements, seasonal campaigns, and exhibition teasers. The most frequent failure is equal emphasis everywhere, so viewers still miss time and location. Long titles with dense line lengths become text walls on phones; heavy subtitles fight the headline. Busy backgrounds can erase local contrast near faces or neon highlights. Viewing distance matters: comfortable desktop sizes may fail in chat previews. Bilingual versions need separate reflow; direct replacement causes awkward orphan lines. Platform recompression damages thin strokes first, so key info needs stronger weight. Print outputs introduce RGB/CMYK shifts, where light gray copy often dies. Teams should lock a reusable hierarchy system (headline/subhead/details/CTA) and minimum sizes to reduce late-stage churn.
Poster typography workflow
- In `poster-typography`, define information tiers first: headline, schedule, support text, CTA.
- Tune size and leading per destination (mobile/web/print) and verify long-distance readability.
- Run thumbnail and print-gamut checks before final export.